The Plan phase examines how to translate the Think to the Do.
A business case is the vehicle to demonstrate that a proposed investment is strategically aligned, represents value for money, and is achievable. A business case turns an idea (think) into a proposal (plan). It enables decision makers to invest with confidence knowing that they have the best information available at a point in time. It is also a reference point during the “Do” phase to support delivery, and used in the “Review” phase to determine whether the benefits in the business case were realised.
The Better Business Case (BBC) framework is a common language and provides a systematic way for stakeholders to think and work together to give decision makers the information they need to invest with confidence.
Benefits management guidance, templates and support are available.